As insurance providers face rising operational costs, growing compliance burdens, and increasing customer expectations, many are rethinking their approach to transformation. But traditional IT change programs are slow, expensive, and high-risk.

This paper, the first in a new thought leadership series from Synpulse and additiv, presents the findings of a structured benchmarking study across 190+ core insurance processes. It quantifies where cost savings are possible, and how platforms of intelligence can unlock value quickly by automating workflows and embedding AI into operations, all without replacing core systems.

Key insights include:

• Up to 32% cost reduction in customer service, 29% in claims, and 20% in quote & bind
• Modelled annual savings of €18.8 million to €35.7 million for a typical mid-sized insurer with €100 million service costs
• How embedded AI models can automate manual processes, from claims triage to customer interaction
• Where insurers can apply automation immediately to realize short-term impact
• Why decoupling business logic from legacy systems enables a faster, lower-risk path to efficiency