Manila, Philippines, July 21 2022:
ATRAM Trust Corporation (ATRAM), the largest independent asset and wealth manager in the Philippines, today announced that it has signed a strategic partnership with additiv, a leading global wealthtech platform provider.
The strategic partnership will enable ATRAM to modernize and digitize their wealth management solutions to meet the growing need for intelligent and intuitive investment services. ATRAM’s new digital wealth management platform will utilize additiv’s award-winning orchestration engine, DFS®, which enables financial service providers like ATRAM to launch smart, engaging, and highly personalized wealth and investment services.
Scheduled to be launched in the 2nd half of this year, the fully digitized solution will offer ATRAM’s high net worth (HNW) customers easy and efficient access to innovative advisory services supported by ATRAM relationship managers, facilitating a seamless client-advisor collaboration. Additionally, it offers access to a range of tools including the ability to set up personal wealth goals and to determine bespoke scenarios to ensure optimum investment decisions, all while minimizing investment risk. Furthermore, the digital platform allows ATRAM institutional and corporate customers to digitally access and transact on ATRAM’s suite of investment products, all while having an instant 360 view of the investments. ATRAM also plans to make a sandbox available to its partners that will allow development and integration of innovative products. The sandbox will utilise ATRAM’s market leading infrastructure based on additiv’s DFS® platform.
Deanno Basas, President & Managing Director at ATRAM Trust Corporation said
“To maintain our position as the leading independent asset manager, it is essential to be ready for the digital economy. By partnering with additiv, with its highly intuitive and engaging wealth platform, we can truly fulfil the needs of our relationship managers, customers as well as distribution partners, enhancing growth through focused digital financial solutions, and achieving wealth inclusion in the Philippines market.”
Pieter Zylstra, General Manager APAC at additiv said
”Our platform enables ATRAM to exceed the Philippines’ need for a fully digital wealth management service and to become the market leader in the emerging Wealth-Management-as-a-Service (WmaaS) industry. Delivered in the Microsoft Azure cloud, through a SaaS model, these end-to-end financial services can now be offered in the most cost-efficient way.”
Michael Stemmle, CEO and Founder of additiv added
“Partnering with ATRAM to support their Wealth-Management-as-a-Service (WmaaS) strategy allows the true benefit of additiv’s DFS® platform to be realized at scale. Additionally, with our fast-growing Asian operational team, we are ideally suited to deliver according to regional needs.”
Over the last years, the Philippines wealth management market has seen a growth of more than 10% per year. The country is heading toward a very large middle class, and the mass affluent segment is rising. The next-generation clients are embracing technology, and this is hastened by the pandemic. In short, a holistic and digitized structured approach to wealth planning and investments will help to further boost the market.
Established in 1998, additiv partners with leading companies across the world to help them capitalize on the possibilities of digital wealth and investment management.
additiv’s embedded finance operating system, DFS®, is an orchestration layer enabling financial institutions to access new distribution channels through a Banking-as-a-Service (BaaS) model. It also allows banking and non-banking providers to embed wealth services into their client proposition. While it supports wealth managers looking for best-in-class Software-as-a-Service (SaaS) to deliver better engagement at greater scale.
Headquartered in Switzerland, with regional offices in Singapore, UAE, Germany and Kenya, additiv is supported by a global ecosystem of partners.
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ATRAM Trust Corporation is the first stand-alone trust corporation in the Philippines and is regulated by the Bangko Sentral ng Pilipinas (BSP). It received its license to operate in October 2016 and is the fastest-growing fund management company in the Philippines, with a growth rate of over 30% in 10 years. It was the first to launch a complete range of feeder funds in the Philippines which provide Filipinos with global investment opportunities. A market leader in the Philippine global feeder fund space with 18 feeder funds, ATRAM Trust Corporation has approximately PHP 165 billion assets under management as of May 2022. Visit www.atram.com.ph to learn more.