Embedded Finance Consumer Study 2024

How consumers access financial services

The way in which consumers access financial services is rapidly evolving. Services are being unbundled, re-bundled and embedded in new or non-traditional channels, creating opportunities for both financial and non-financial providers.

Conducted by leading market research and consulting firm Ipsos, this extensive, global survey report assesses the appetite and needs of 4,500 consumers across 10 countries for embedded financial services, identifying consumer perception of existing financial service providers and their offerings, current unmet needs, and the willingness to consume embedded finance propositions through any brand, including non-financial firms.

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