5.3 Processing in Connection with Our Social Media Channels

5.3.1  Operation of Company Channels on Social Media Platforms

When you visit our social media channels, we process your personal data, which you provide there voluntarily, for the following purposes:

• Processing of inquiries from visitors to the social media channels by us;
• Create or share posts;
• Conducting customer surveys, marketing campaigns, market analyses, competitions, contests or similar campaigns or events on social media channels. Separate data protection information may apply for the respective campaign;
• Settlement of disputes and legal disputes, establishment, assertion or defense of legal claims or legal disputes, enforcement of existing contracts.
• Legal basis: We process your personal data based on our legitimate interest in our company presentation and our public relations (For EU: Art. 6 (1) sentence 1 lit. f GDPR)

5.3.2   Processing on Our Social Media Profiles

If you visit one of our company channels on the social media platforms we use, your personal data will be processed by the respective social media platform:

• YouTube is offered in Europe by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google“). Google processes your personal data on YouTube for the purposes and on the legal basis set out in the YouTube Privacy Policy.
• X (formerly Twitter) is offered in Europe by Twitter International Unlimited Company with registered office at One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland (“X“). X processes your personal data on X for the purposes and on the basis of the legal bases set out in the X Privacy Policy.
• LinkedIn is offered in Europe by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn“). LinkedIn processes your personal data on LinkedIn for the purposes and on the basis of the legal bases set out in the LinkedIn Privacy Policy.

Legal basis: We process your personal data for the performance of a contract; as a rule, this contract is the terms of use of the social media platforms that form the basis of your use of the social media platforms (For EU: Art. 6 (1) sentence 1 lit. b GDPR).

Notes:

• The aforementioned social media platforms can assign your activities on the respective additiv company channel to your social media profile if you are logged in and also use them for their own business purposes in accordance with the respective data policy or privacy policy. You can only (partially) avoid this if you are logged out and visit our respective company profile in the private mode of your browser or contact us via other communication channels.
• User data may also be transmitted by the respective service to servers in a third country and thus processed outside Switzerland, the European Union or UK. The social media platforms use standard contractual clauses for this purpose or rely on the adequacy decisions with regard to certain countries. For details, please refer to the providers’ data protection notices.

5.3.3  Use of Statistical Information of the Social Media Channels

We use the YouTube Analytics tool provided by YouTube as well as the LinkedIn Insights tool provided by LinkedIn to learn more about our subscribers, how our posts have been received and how users have reacted to them.

• You can find out what data YouTube provides us with here.
• You can find out what data LinkedIn provides us with here.

(Note: If the above link does not lead directly to the specified pages, please copy the specified URL into the address line of your browser).

Legal basis: We process your personal date based on our legitimate interest into optimizing our posts and company profiles, improving our communication with guests, customers and interested parties (For EU: Art. 6 (1) sentence 1 lit. f GDPR).

5.3.4  Duration of Storage of Your Personal Data in Connection with Our Social Media Channels

5.3.5 Transfer of Data to Third Countries when Using the Social Media Channels

Your posts created in social media channels are publicly accessible worldwide and can also be transmitted by the social media platforms to third countries (countries outside the EU/Swiss/UK, e.g. USA). In these third countries, despite the use of suitable guarantees by the platforms, it may not be possible to guarantee an adequate level of protection and you may not be able to assert your data protection rights in accordance with applicable data protection regulation, or not to the same extent. There may be a risk that the recordings may be used by government agencies for other purposes due to laws or legal practice in third countries (e.g. by security authorities to combat terrorism). For the appropriate safeguards used by the social media platforms for the processing of your personal data in the third country, please consult the information provided in the data protection information of the social media platforms (see section 5.3.2 of this privacy policy).

5.3.6  Sharing Content on Our Website via Social Media

If you use the share function on our website, no personal data is transferred to the respective social media service. If you share content from our website with your personal profile, we have no influence on the content and scope of the data that the networks collect. In this respect, the terms of use and data protection provisions of the respective social media service apply.

6. Use of Cookies on our Website

We use cookies on our website.

A cookie is a small data file that is stored on your device. Cookies are used to analyze user interest and to make our website more user-friendly. In principle, you can also use our website without cookies. However, if you want to use the full functionality of our website in the most user-friendly way, you should accept the cookies that enable the use of certain functions or provide comfort features. The purpose of the cookies we use is shown in the following list.

You can set your browser to notify you before accepting cookies, to accept or reject only certain cookies, or to reject all cookies. In addition, you can delete cookies from your storage device at any time.

You can view and disable currently enabled cookies in our Cookie Consent Tool.

6.1 Technically Necessary Cookies

These cookies are technically necessary to provide the following core functions of the website and cannot be disabled by you:

• Display the content of the website
• Anonymization of IP addresses in log files
• Cookie consent status
• Verify and identify users
• Frontend login for subpages with access restrictions

Please refer to the Cookie Consent Tool of our website for the specific technically necessary cookies that are used.

The legal basis for the processing of personal data based on the technically necessary cookies is our legitimate interest in providing you with the functions of our website (For EU: Art. 6 (1) sentence 1 lit. f GDPR).

6.2 Other Technically Unnecessary Cookies

Other, technically not necessary cookies are used in order to make certain comfort functions available to you, to measure the performance of the website and user behavior or to use third-party services. However, these are not absolutely necessary for the provision of the website and must therefore be activated by you independently in the Cookie Consent Tool of our website.

For supplementary information on data processing in connection with individual cookies, please refer to the information in the Cookie Consent Tool, as well as the partially supplementary information on the respective services in this Privacy Policy.

7. Deletion of Your Personal Data

Your personal data will only be processed as long as the processing purposes specified above in no. 5 exist. In addition, however, there are further retention obligations or legal bases that make longer processing necessary.

7.1 Legal Retention Periods

Your personal data will be stored based on our legal obligations in accordance with Swiss legal retention periods (For EU: Art. 6 (1) sentence 1 lit. c GDPR).

7.2 Statute of Limitations

Your personal data may also be stored based on our legitimate interest to preserve evidence for the assertion of or defense against legal claims under the statute of limitations (For EU: Art. 6 (1) sentence 1 lit. f GDPR).

8. Data Recipients

Your personal data may be transferred to the following categories of recipients:

• Third parties who provide the contractually agreed services on our behalf and support us in the provision of our services;
• Affiliated companies of additiv Group
• Providers who receive data for the purpose of arranging and providing services;
• Insurance partner;
• Authorities (e.g. tax authorities);
• Lawyers and courts in the event of litigation.

9. Necessity of Providing Your Personal Data

If you do not provide the required personal data, we will not be able contact you or provide you with any services or information. If it is not necessary to provide personal data and you do not provide it, we will not be able to provide you with separate or individual information.

10. Transfer of Your Personal Data to Third Countries

Your personal data is processed on servers within Switzerland, the EU or UK. A transfer to third countries does not take place in principle, unless it is explicitly stated otherwise in this Privacy Policy.

11. Job Portal

In regards to the processing of your personal data in relation to our job portal and online application process, please refer to the special privacy policy you can find here.

12. Cookiebot

Our website uses Cookiebot’s consent technology to obtain your consent to the storage of certain cookies on your end device or to the use of certain technologies and to document this in accordance with data protection regulations. The provider of this technology is Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark (hereinafter referred to as “Cookiebot”).

When you enter our website, a connection is established to Cookiebot’s servers in order to obtain your consent and other declarations regarding the use of cookies. Cookiebot then stores a cookie in your browser in order to be able to assign the consents given or their revocation to you. The data collected in this way is stored until you ask us to delete it, delete the Cookiebot cookie yourself or the purpose for data storage no longer applies. Mandatory statutory retention obligations remain unaffected.

Cookiebot is used based on our legal obligations to obtain the legally required consent for the use of cookies (For EU: Art. 6 (1) sentence 1 lit. c GDPR).

We have concluded a data processing agreement with Cookiebot. This is a contract prescribed by data protection law, which guarantees that the provider will only process the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.

13. LinkedIn Insight Tag

We use the LinkedIn Insight Tag (and LinkedIn Pixel) from LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”). By integrating this tag, we can display interest-based ads that are relevant to you as a user of our website when you visit the LinkedIn social network or other websites that also use the method, and we obtain statistics about the website visitors and demographics. Furthermore, we can evaluate your use of our LinkedIn advertising and your interest in our offers by means of a conversion tracking function, and also show you LinkedIn ads on other websites by means of retargeting. We do this in the interest of improving the effectiveness of LinkedIn ads and making our website more interesting for you.

If you accept the relevant cookie, your browser establishes a direct connection with LinkedIn’s server, both when you visit the LinkedIn website as well as when you visit websites that incorporate the LinkedIn Insight tag. LinkedIn and we are jointly responsible for collecting your usage data when you visit our website and transferring it to the provider, but LinkedIn is solely responsible for processing to implement the described objectives once the data has been transferred. We have no influence on the scope or nature of the use made of the data by LinkedIn. Please therefore be advised of the following in accordance with our state of knowledge: Through integration of the LinkedIn Insight Tag, LinkedIn receives notification that you have accessed the relevant page on our website, or have clicked on one of our ads. If you are registered for a LinkedIn service, LinkedIn can associate the visit to your account. Even if you are not registered with LinkedIn or have not logged in, the provider may learn your IP address, the time slot and other identifiers and link these to the actions associated with you.

You can disable the LinkedIn Insight Tag and object to other forms of marketing in the ad settings under Manage ad settings | LinkedIn Help and also under Unsubscribe from ads (linkedin.com). For further settings options and information, please refer to the LinkedIn Privacy Center: Privacy Policy (linkedin.com). The legal basis for processing your data is your consent which you provide by consenting to setting the relevant cookies (For EU: Art. 6 (1) sentence 1 lit. a GDPR). You can revoke your consent at any time. The easiest way to do so is to use our Cookie Consent Tool.

Further information on data processing by LinkedIn is available from the provider, LinkedIn Ireland Unlimited Company, Attn: Legal Dept. (Privacy Policy and User Agreement), Wilton Plaza, Wilton Place, Dublin 2, Ireland; information on the LinkedIn Insight Tag: LinkedIn Insight-Tag | LinkedIn Marketing Solutions; data protection information: https://www.linkedin.com/legal/privacy-policy.

It can happen that LinkedIn transmits your Personal data to LinkedIn Corporation 1000 W Maude Ave, Sunnyvale, CA 94085, USA.  The LinkedIn Corporation is certified under the EU-U.S. Privacy Framework, its UK Extension and the Swiss-U.S. Data Privacy Framework. Against this background, an adequate level of data protection is assumed and the transfer of personal data is permitted.

14. Google Tag Manager

We use the Google Tag Manager of Google Ireland Limited, incorporated and operating under the laws of Ireland (Registered Number: 368047), Gordon House, Barrow Street, Dublin 4, Ireland, “Google”) on this website.

The Google Tag Manager only manages and implements tags. This means that no personal data is collected by the Google Tag Manager. The data processed by Google Tag Manager does not contain user IP addresses or any user-specific identifiers that could be associated with a specific person. Apart from data in standard HTTP request logs, all of which is deleted within 14 days of receipt, Google Tag Manager does not collect, store or share information about visitors or our clients’ properties, including page URLs visited.

More information about Google Tag Manager can be found at https://www.google.com/analytics/terms/tag-manager/ and https://support.google.com/tagmanager/answer/9323295?hl=en .

15. Google Analytics and Associated Google Services

For the purpose of statistical evaluation, we obtain information about your use of our website in order to improve our website and its functionalities on this basis. However, no personal data is transmitted or stored by which you can be identified as a user.

We use for these purposes on our website the analysis tool Google Analytics provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”) as provider. This tool helps us to analyze the traffic to and on our website. For this purpose, Google collects information about the time you spend on our website, your interaction with our website and your IP address based on page views. This data is analyzed by Google to create reports that may include, among other things, statements about your length of stay, approximate geographic origin, origin of visitor traffic, exit pages and usage patterns.

In Google Analytics, interactions from you as a visitor to our website are primarily recorded with the help of cookies. These cookies are used to store non-personal data and are not made accessible across domains in browsers.

Information that Google generates about your use of our website through the use of cookies is regularly transferred to data centers in the USA and stored there in anonymized form. Our website uses the IP address anonymization provided by Google for this purpose. The IP anonymization function in Google Analytics sets the last octet of your IPv4-type IP address and the last 80 bits of IPv6 addresses in memory to zero shortly after they are sent to the Google Analytics data collection network for collection. The full IP address is therefore never written to disk. This function ensures the anonymization of your IP address before it is stored and processed within Google Analytics, so that it is impossible for Google to uniquely identify you.

The legal basis for the processing of your personal data within the scope of Google Analytics is your consent (For EU: Art. 6 (1) sentence 1 lit. a GDPR), which we request via our Cookie Consent Tool.

Data Processing Agreement

We have concluded a data processing agreement with Google for data processing.

Personal data transferred to data centers in the U.S. is processed by Google LLC, 1600 Amphitheatre Parkway Mountain View, California 94043 and its subsidiaries as sub-processor of Google. Google LLC is certified under the EU-U.S. Privacy Framework, its UK Extension and the Swiss-U.S. Data Privacy Framework. Against this background, an adequate level of data protection is assumed and the transfer of Personal data by Google is permitted.

Withdrawal of your consent

You can withdraw your consent to the processing of your personal data within the scope of Google Analytics at any time with effect for the future as follows:

• Withdrawal via our Cookie Consent Tool

You can deactivate the processing of your personal data within Google Analytics in the settings of our Cookie Consent tool.

• Disabling Google Analytics through browser add-on

You can deactivate Google Analytics by installing a small program, a so-called browser add-on, which you can download from the following address: https://tools.google.com/dlpage/gaoptout . The add-on prevents their data from being analyzed in Google Analytics. However, using the browser add-on to disable Google Analytics does not prevent data from being sent to our website or to other web analysis services.

For more information on how Google Analytics handles user data, please see Google’s privacy policy on Google Analytics.

We also use the following sub-features offered by Google:

15.1 Google Ads Remarketing

We use Google Ads on this website. This allows us to advertise in Google search results and on third-party websites. For this purpose, the so-called remarketing cookie is set by Google when you visit our website, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit.

After the end of the purpose and the end of the use of Google Ads Remarketing by us, the data collected in this context will be deleted.

The data processing is based on your consent (For EU: Art. 6 (1) sentence 1 lit. a GDPR), which we request via our Cookie Consent Tool.

Additional data processing only takes place if you have consented to Google linking your web and app browsing history to your Google account and using information from your Google account to personalize ads you see on the web. In this case, if you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to form target groups.

You can withdraw the consent you have given us at any time with effect for the future. Click on the Consent Management Platform, where you can withdraw your consent by removing a check mark from “Marketing”. Alternatively, you can deactivate the remarketing cookie directly via this link.

15.2 Google Conversion Tracking

This website uses Google Conversion Tracking. Google conversion tracking enables Google and us to find out whether and which specific actions a user has carried out on our website (so-called customer journey). This allows us, for example, to record purchases via our website, registrations for a newsletter, clicks on buttons and other website actions. This information is used to compile statistics and recognize which actions lead to the goals we have defined for the website (e.g. more business transactions or an increase in subscribers to our newsletter).

We do not receive any personal data through Google Conversion Tracking with which we can identify you, but only the total number of users who have clicked on our adverts and which actions they have carried out. Google uses cookies to provide conversion tracking.

This service is used on the basis of your consent (For EU: Art. 6 (1) sentence 1 lit. a GDPR) which we obtain via our Cookie Consent Tool. You can revoke your consent at any time with effect for the future.

You can find more information about Google Conversion Tracking in Google’s privacy policy.

16. Zoho

On this website, we use the services of Zoho Corporation Pvt. Ltd., Estancia IT Park, Plot No. 140 & 151, GST Road, Vallancherry Village, Chengalpattu District, Tamil Nadu 603202, India (“Zoho”) for various business functions.

Zoho is an integrated software platform that we currently use for the following purposes:

• Email communication
• Customer relationship management (CRM)
• Reporting and analytics
• Contact data management

Please note: We no longer use Zoho for website-based data collection (e.g., contact forms or landing pages), and we do not collect website visitor data such as IP addresses via Zoho. Consequently, no website interaction tracking via Zoho is conducted.

Within the scope of processing via Zoho, personal data may be transferred to countries outside of the European Economic Area (EEA), including the United States and India. Zoho states that it ensures appropriate safeguards are in place for such data transfers, in line with applicable data protection legislation. You can learn more about how Zoho protects your data in Zoho’s privacy policy.

The legal basis for processing your personal data via Zoho is our legitimate interest in maintaining effective business communications and managing our customer and contact relationships efficiently (For EU: Article 6(1)(f) GDPR).

17. Use of Gravity Forms for Contact Forms

For all contact forms on our website, we use Gravity Forms, a plugin provided by Rocketgenius, Inc., 1620 Centerville Turnpike, Suite 102, Virginia Beach, VA 23464, USA.

Data submitted through these forms is securely processed and stored for the purpose of responding to your inquiries and managing communications initiated via our website. Gravity Forms does not store data on its own servers; instead, the information submitted is transmitted to our hosting environment and integrated into our CRM systems where applicable.

The legal basis for processing your data through Gravity Forms is your consent, which you provide by completing and submitting the contact form (For EU: Article 6(1)(a) GDPR), or our legitimate interest in processing your inquiry (Article 6(1)(f) GDPR), depending on the nature of the request.

18. Youtube via iFraming

We use iFraming on our website to integrate and display videos and live streams of events as external content from the third-party provider YouTube in a defined area of our website. YouTube is a Google brand and is operated in Europe by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Once the external content has been accessed, it is identified by the YouTube logo. You can find Google’s privacy policy here: https://policies.google.com/privacy

If you visit one of our websites with embedded external content, your browser will not automatically establish a connection to the server of the aforementioned website. By clicking on the embedded video, you consent to communication with the aforementioned website and the setting of cookies by this website. After clicking on the respective embedded content, the information that you have accessed our website is passed on to the aforementioned website operator and cookies are set on your computer by the aforementioned website. Alternatively, you can also give your consent in advance in our cookie settings when you access our website, so that the cookies and display of the external content are set directly when the corresponding page is accessed without further action.

If you are logged in to Google during a visit to our website, the transferred data will be assigned to your respective user account. If you want to prevent a website operator from linking information to your user account in this way, please log out before clicking on the respective video. Even if you are not registered with Google or are not currently logged in, your data may be stored by Google if you give your consent. We have no influence on the setting of cookies by Google or on the content and scope of the data collected and processed by Google. Please refer to the aforementioned Google privacy policy for more information.

The legal basis for the processing of your personal data is your consent, which we obtain via the cookie settings on our website (For EU: Art. 6 (1) sentence 1 lit. a GDPR). You can revoke the consent you have given us at any time with effect for the future by removing the corresponding tick in the cookie settings.

Personal data that is transmitted to data centers in the USA is processed by Google LLC, 1600 Amphitheatre Parkway Mountain View, California 94043 and its subsidiaries as sub-processors of Google. Google LLC is certified under the EU-U.S. Privacy Framework, its UK Extension and the Swiss-U.S. Data Privacy Framework. Against this background, an adequate level of data protection is assumed and the transfer of personal data by Google is permitted.

19. Provision of the Online Offer and Web Hosting

Data and information is automatically collected from the website visitor’s system and stored in the server log files. This storage includes

• the browser type and version used (if transmitted by the user),
• the operating system,
• Date and time of the server request,
• the number of visits,
• the length of time spent on the website,
• the website previously visited, (if transmitted by the user).

Your IP address is anonymized before it is stored.

The duration of the storage of IP addresses is sixty (60) days. We process your personal data based on our legitimate interest in a communication between our server and your terminal device while ensuring the general functionality of our website and being able to track attacks on our systems. The processing of the other data serves to create statistics (For EU: Art. 6 (1) sentence 1 lit. f GDPR).

Hosting Services Through a Third-Party Provider

We use a third-party provider as a data processor to host this website. For this purpose, we have concluded a processing contract with the hosting provider. This serves to protect our legitimate interests in a correct presentation of our offer (For EU: Art. 6 (1) sentence 1 lit. f GDPR). All data collected in the course of using this website as described will be stored on the servers of our third-party hosting service provider. Processing on other servers only takes place within the framework explained in this Privacy Policy.

Our hosting provider is:

Everyware AG, Zurlindenstrasse 52A, 8003 Zürich, Schweiz

20. Your Rights in Relation to Your Personal Data

Applicable data protection regulation grants you various rights in relation to your personal data, which we briefly explain below.

• Right to Information

You can request information about whether your personal data is being processed. If this is the case, you can request further information, in particular about the purposes of the processing, the categories of personal data processed, the recipients, the storage period or, if this is not possible, the criteria for determining the duration, as well as to further information.

You can request a copy of your personal data, which will be provided to you in the event of a request by e-mail in a common electronic format, provided that this does not affect the rights or freedoms of other persons. For this purpose, please specify exactly which data you require.

• Right to Rectification

You can immediately request the rectification of incorrect personal data concerning you as well as the completion of incomplete personal data.

• Right to Erasure

You have the right to request the erasure of your personal data, in particular if the data is no longer necessary for the purposes for which it was processed. Your data will be erased immediately unless an exception applies and your data may continue to be stored. This is the case, for example, if there is an obligation to store it for tax or commercial law reasons. In this case, processing will be restricted and will then only take place for this purpose.

• Right to Restriction of Processing

You can request the restriction of the processing of your personal data, in particular if

• you dispute their accuracy and the data is verified,
• the processing is unlawful and you object to the erasure,
• the data is no longer required, but you need it for the assertion, exercise or defense of legal claims, or
• you have objected to the processing.

In the event of the restriction of the processing, your personal data may in principle only be stored and in particular only be processed with your consent or for the assertion or exercise as well as for the defense against legal claims.

• Right to Data Portability

You may request to receive the personal data concerning you that you have provided in a structured, common and machine-readable format so that you can transfer it to another controller. You also have the right to have this data transferred directly to another controller. However, the prerequisite for this right is that the processing of your data is based on consent, the implementation of pre-contractual measures or the performance of a contract.

• Right to Object

You may object to the processing of personal data relating to you if the processing is based on a legitimate interest. Your right to object also exists in the case of any direct advertising carried out (e.g. newsletter dispatch), including any profiling that may be associated with this. The data will then no longer be processed unless compelling reasons for the processing are proven.

• Withdraw of Consent Given for Data Processing

If you have consented to the processing of your personal data, you can withdraw this consent at any time. Processing that has taken place up to the time of the revocation remains unaffected by the withdraw.

• Assertion of your rights

If you wish to exercise the rights described above, please contact us as the data controller (para. 2).

• Right to lodge a complaint with a supervisory authority

You have a right to lodge a complaint with a supervisory authority.

You can find a list of authorities in the EU here: https://edpb.europa.eu/about-edpb/board/members_en. You can reach the UK supervisory authority here: https://ico.org.uk/global/contact-us/. You can reach the Swiss supervisory authority here: https://www.edoeb.admin.ch/edoeb/en/home/the-fdpic/contact.html.

If you have any questions or complaints, please contact us directly first (see para. 2) – surely your concern can be solved to your satisfaction.

21. Changes to this Privacy Policy

From time to time, this Privacy Policy will be updated; changes or additions will be published here. We therefore recommend that you check this page regularly.

 

Thank you for reading this Privacy Policy.

Last version: 23.08.2025