Embedded Finance Consumer Study 2023

Understanding the Embedded Finance opportunity

How financial services are manufactured and distributed to consumers is changing radically. Contextually relevant financial services are being re-bundled into new distribution channels via an embedded finance model.

Understanding the Embedded Finance Opportunity

Embedded finance is changing how financial services are distributed, shifting value from manufacturers to platforms and brands that control the customer relationship. This global study explores how consumer demand is driving the rapid growth of embedded models across wealth, insurance, credit, and payments.

Conducted in partnership with Ipsos, the research surveyed over 3,500 consumers across Europe, the Middle East, and Asia to understand how people perceive, use, and prefer to access financial services. The findings uncover clear opportunities for banks, insurers, and non-financial brands to deliver contextually relevant, trusted financial solutions at the point of need.

Key insights include:

How consumer trust is shifting away from traditional financial institutions
What products consumers are open to accessing through non-bank brands
Why relevance, simplicity, and convenience are now the biggest drivers of adoption
Where financial institutions can partner to avoid disintermediation
What embedded finance means for future business models and digital distribution

Download the full 2023 report to explore the data behind this shift and see what it means for your strategy

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